Serving ads -- especially on high traffic sites is no easy
task. Ad Peeps records a mass amount of information such as
ip addresses, browsers, hourly statistics ect. As such we
don't take performance lightly. We have invested in our
technology to ensure continuous, fast and reliable service.
Some ways we do this is:
1. Hourly backup to second provider.
2. Your ads are stored at Amazon S3 at no charge to you --
we pay this as well as locally.
3. We maintain all servers and software to ensure reliable
and consistent service.
4. We cache some ad results to ease database load. Read how
we use memcache here
http://www.adpeeps.com/adpeeps_memcached.pdf